EcoUp participated in the international innovation event in Barcelona

At the beginning of November, EcoUp traveled with Business Helsinki to Barcelona to present its innovative circular economy product Cubeco. The world’s largest innovation event Smart City Expo World Congress gathered almost 30,000 people under the same roof this year.

The Smart City Expo World Congress is held annually in Barcelona and the event offers the world’s cities the opportunity to develop innovation and cooperation. Different operators can exchange their views and ideas about smart city development. The opportunity offered by Business Helsinki to go to the event to present Cubeco, made from demolition materials goes, back to last fall’s innovation challenge and the pilot park implemented in cooperation with the City of Helsinki.



During the four days of the event, our CTO Ilari Hirvensalo and our project manager Saara Hakamaa represented EcoUp and Cubeco at the Nordic Capitals stand. The event also included several pitching shifts, e.g. in the Smart City Business forum and on The Nordics & the Baltics stage. The days consisted of several networking events, expert panels and fruitful discussions. The most fruitful ones have continued even after returning home.

– It has been great to be involved with Helsinki and other domestic companies. We have been able to meet an incredible number of wonderful people and share our stories with them. The reception for recycling demolition waste into products has been really enthusiastic and the meetings have opened real doors with concrete partners, Saara says.



The core of EcoUp’s operations, the circular economy of construction, was one of the themes that aroused the most interest at the event. Innovation operators around the world have an interest and a desire to develop in this area, and as you might expect, it is easy to network with people working towards the same goals.



Read more about recycling demolition waste at or about our new circular economy product designed for urban construction at


Read Testbed Helsinki’s article on the subject (FIN)