{"id":4294,"date":"2023-11-27T14:28:42","date_gmt":"2023-11-27T12:28:42","guid":{"rendered":"https:\/\/ecoup.fi\/?p=4294"},"modified":"2023-12-12T14:29:02","modified_gmt":"2023-12-12T12:29:02","slug":"ecoup-participated-in-the-international-innovation-event-in-barcelona","status":"publish","type":"post","link":"https:\/\/ecoup.fi\/en\/ecoup-participated-in-the-international-innovation-event-in-barcelona\/","title":{"rendered":"EcoUp participated in the international innovation event in Barcelona"},"content":{"rendered":"<p><strong>At the beginning of November, EcoUp traveled with Business Helsinki to Barcelona to present its innovative circular economy product Cubeco. The world&#8217;s largest innovation event Smart City Expo World Congress gathered almost 30,000 people under the same roof this year.<\/strong><\/p>\n<p><a href=\"https:\/\/www.smartcityexpo.com\/\">The Smart City Expo World Congress<\/a> is held annually in Barcelona and the event offers the world&#8217;s cities the opportunity to develop innovation and cooperation. Different operators can exchange their views and ideas about smart city development. The opportunity offered by Business Helsinki to go to the event to present Cubeco, made from demolition materials goes, back to last fall&#8217;s <a href=\"https:\/\/ecoup.fi\/en\/ecoup-took-second-place-in-the-innovation-challenge\/\">innovation challenge<\/a> and <a href=\"https:\/\/ecoup.fi\/en\/ecoup-is-piloting-products-based-on-recycled-materials-in-helsinki\/\">the pilot park<\/a> implemented in cooperation with the City of Helsinki.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4215\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-226x300.jpg\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-226x300.jpg 226w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-775x1030.jpg 775w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-768x1021.jpg 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-1155x1536.jpg 1155w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-1540x2048.jpg 1540w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-2000x2660.jpg 2000w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-1180x1569.jpg 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-590x785.jpg 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-395x525.jpg 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-56x75.jpg 56w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-1128x1500.jpg 1128w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-530x705.jpg 530w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG20231108103802-scaled.jpg 1925w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4217\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-226x300.jpeg\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-226x300.jpeg 226w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-775x1030.jpeg 775w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-768x1021.jpeg 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-1155x1536.jpeg 1155w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-1180x1569.jpeg 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-590x785.jpeg 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-395x525.jpeg 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-56x75.jpeg 56w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-1128x1500.jpeg 1128w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52-530x705.jpeg 530w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-08-at-15.54.52.jpeg 1504w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>During the four days of the event, our CTO Ilari Hirvensalo and our project manager Saara Hakamaa represented EcoUp and Cubeco at the Nordic Capitals stand. The event also included several pitching shifts, e.g. in the Smart City Business forum and on The Nordics &amp; the Baltics stage. The days consisted of several networking events, expert panels and fruitful discussions. The most fruitful ones have continued even after returning home.<\/p>\n<blockquote><p>&#8211; It has been great to be involved with Helsinki and other domestic companies. We have been able to meet an incredible number of wonderful people and share our stories with them. The reception for recycling demolition waste into products has been really enthusiastic and the meetings have opened real doors with concrete partners, Saara says.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4252\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-300x225.jpg 300w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-1030x773.jpg 1030w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-768x576.jpg 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-1536x1152.jpg 1536w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-2048x1536.jpg 2048w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-2000x1500.jpg 2000w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-1180x885.jpg 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-590x443.jpg 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-395x296.jpg 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-100x75.jpg 100w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-1500x1125.jpg 1500w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/IMG_3988-705x529.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4248\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-226x300.png\" alt=\"\" width=\"170\" height=\"225\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-226x300.png 226w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-775x1030.png 775w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-768x1021.png 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-1155x1536.png 1155w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-1180x1569.png 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-590x785.png 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-395x525.png 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-56x75.png 56w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-1128x1500.png 1128w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3-530x705.png 530w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/3.png 1504w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The core of EcoUp&#8217;s operations, the circular economy of construction, was one of the themes that aroused the most interest at the event. Innovation operators around the world have an interest and a desire to develop in this area, and as you might expect, it is easy to network with people working towards the same goals.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4244\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-226x300.png\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-226x300.png 226w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-775x1030.png 775w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-768x1021.png 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-1155x1536.png 1155w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-1180x1569.png 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-590x785.png 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-395x525.png 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-56x75.png 56w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-1128x1500.png 1128w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2-530x705.png 530w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/2.png 1504w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4246\" src=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-226x300.png\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-226x300.png 226w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-775x1030.png 775w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-768x1021.png 768w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-1155x1536.png 1155w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-1180x1569.png 1180w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-590x785.png 590w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-395x525.png 395w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-56x75.png 56w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-1128x1500.png 1128w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4-530x705.png 530w, https:\/\/ecoup.fi\/wp-content\/uploads\/2023\/11\/4.png 1504w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Read more about recycling demolition waste at <a href=\"https:\/\/ecoupwastex.com\/\">www.ecoupwastex.com<\/a> or about our new circular economy product designed for urban construction at <a href=\"https:\/\/cubeco.fi\/en\/cubeco-english\/\">www.cubeco.fi.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/testbed.hel.fi\/yleinen\/matka-fiksujen-kaupunkiratkaisujen-maailmaan-helsinki-mukana-kansainvalisilla-innovaatiomessuilla\/\">Read Testbed Helsinki&#8217;s article on the subject (FIN)<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the beginning of November, EcoUp traveled with Business Helsinki to Barcelona to present its innovative circular economy product Cubeco. The world&#8217;s largest innovation event Smart City Expo World Congress gathered almost 30,000 people under the same roof this year. The Smart City Expo World Congress is held annually in Barcelona and the event offers [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[77,41,75],"class_list":["post-4294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-circular-economy","tag-circularity","tag-cubeco-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EcoUp participated in the innovation event in Barcelona<\/title>\n<meta name=\"description\" content=\"At the beginning of November, EcoUp traveled with Business Helsinki to Barcelona to present its innovative circular economy product Cubeco.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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